Diverse Character Designs: Featuring a variety of horror-themed characters such as skeletons, prisoners, ghost girls, and pumpkin men, these designs cater to consumers' diverse preferences for Halloween elements like “mystery, suspense, and fantasy.” Customers can select corresponding dolls based on different themes (e.g., prison-themed, ghost-themed) to address the pain point of “monotonous decorative styles.”

Enhanced Details: Designs such as cage frames, bloodstained clothing, and glowing eyes (on some dolls) create a terrifying and story-driven aesthetic. Details like long hair covering the face and striped prison uniforms add richness. In dimly lit environments, combined with lighting effects, these elements instantly capture attention and intensify the horror atmosphere.

Lighting Effects: Glowing designs like red eyes on the dolls and orange light on the pumpkin man are especially unsettling in dimly lit scenes. When illuminated, they create a “spooky atmosphere.” If paired with horror sound effects (like screams or howls, which can be used as an expanded marketing point), they stimulate consumers through both “visual and auditory” senses, delivering a multi-dimensional horror experience.

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